Tristan Widolf
& Gaspard Freyssinet





Second Life [Twix]
Dear Coach, This is May [Coach]
70 years of Pure Seduction [Caprice des Dieux]
As Free as a Cowboy [Jim Beam]
Ça Fait du Bruit [Petit Bateau]























About



AS FREE AS A COWBOY
(2025 D&AD New Blood Graphite Pencil Winner)

Advertiser : Jim Beam

Cowboys, free-spirited and charismatic figures, are known for their love of bourbon.
But how could they be so skilled while consuming so much alcohol? 

Co-Creative team : Julie Chateau, Angèle Jourdain & Léon Rougier